DMFitness
1 plan · 1 coach · real accountability

Get lean
without burning out.

Online 1:1 coaching with Diego. Custom training, nutrition, and accountability — built around your goals.

Next intake closes Friday · 2 of 8 spots left

4.9 / 5on Google
A decade+ coaching
NASM certified
Diego — head coach, DM Fitness
Client results

Real clients. Real change.

4.9 on Google
JM

James M., 34

Fat loss — first cut in 5 years, 9-to-5 schedule

12-week block
Cable training session — the work behind a 12-week cut12-week progress

Body weight

203 lbs

185 lbs

Waist

36"

33"

Bench (5RM)

185 lbs

215 lbs

First time in years I feel in control of my food and my training. The weekly call is what makes it stick.

James M. · verified client

TK

Tyler K., 29

Recomposition — lean out without losing the bench

8-week block
Heavy lifting under dramatic light — the recomposition work8-week progress

Body weight

178 lbs

167 lbs

Bench (5RM)

205 lbs

230 lbs

Adherence

94%

Down 11 lbs in 8 weeks without giving up dinners out. The macros are dialed.

Tyler K. · verified client

Diego completely changed how I approach training. Lost 18 lbs in 3 months and I am stronger than ever. The weekly call kept me honest.

JM

James M.

Verified · 3 months

I work 60-hour weeks and have a toddler. Diego built me a 4-day plan that actually fits. Real progress on my schedule.

PS

Priya S.

Verified · 4 months

Down 14 lbs and added 30 lbs to my squat. Diego pushes you without overcomplicating it.

MW

Marcus W.

Verified · 6 months

Programs

Coaching built around your goal — not a template.

One membership. One coach. Built around your goal, your schedule, and what you'll actually do.

Fat lossMost common

Fat loss

Sustainable fat loss without extreme cuts. Macro targets you can actually hit on a normal week, plus 3 – 4 strength sessions.

  • Custom macro targets
  • 3 – 4 strength days
  • Weekly progress review

12 weeks · avg.

8 – 18 lbs lost

Lean strength

Lean strength

Hypertrophy-focused programming and slight-surplus nutrition. Built around your equipment and schedule.

  • Progressive overload tracking
  • Macro split tuned weekly
  • Lift technique video review

16 weeks · avg.

+6 – 12 lbs lean

Recomposition

Recomposition

Lose fat and build muscle at the same time. Best for clients who have been training but never tracked food.

  • Maintenance-zone eating
  • 4-day upper/lower split
  • Body-composition photos

16 – 24 weeks

Visible body change

Not sure which fits?

Book a free 30-min call with Diego.

Tell us your goal and timeline. We'll tell you honestly which path makes sense — even if it isn't us.

Book strategy call · Free
Process

How it works.

No hard sells. No 6-month upfront contracts. You meet a coach, we figure out together if it's a fit, and we get to work.

  1. 01

    Free 30-min call

    A real call with Diego — your goal, your habits, your next steps.

  2. 02

    Onboarding

    A quick intake so your plan is built around you, not a template.

  3. 03

    Train in the app

    Custom training and macros in Everfit within 5 days. Message Diego any time.

  4. 04

    Weekly check-in

    A 30-min review call and written report card every week.

Diego — head coach and founder, DM Fitness
Diego · Head Coach & Founder · @diegomfitness_Frisco, TX · Coaching worldwide
About the coach

Coaching is a craft.
I treat it like one.

35

Years old

9-to-5

+ coaching

1,000+

On Instagram

I'm 35 and I work a full-time 9-to-5. I built DM Fitness for busy professionals trying to stay in shape between meetings and family. My style is direct and accountability-first: one plan, one coach, one set of weekly numbers we review together. No 6-day splits, no crash cuts.

Certifications

  • NASM Certified Personal Trainer (CPT)
  • Precision Nutrition Level 1 Coach
  • 12+ years coaching beginners and experienced lifters
  • Specialist in fat loss, recomposition, and lean strength

"If you can't repeat it for the rest of your life, it's not coaching — it's a stunt."

— Diego, DM Fitness

Free tool · no email required

Know your numbers in 60 seconds.

Get your daily calories and macros — built around your goal, not a generic chart.

Free Macro Calculator
Book a strategy call

30 minutes that decides the next 12 weeks.

You'll meet Diego. We'll cover your goal, current habits, what has been holding you back, and the simplest next steps. Free, no obligation, no sales pitch.

Strategy Call

Free 30-min consultation

  • 30 minutes
  • Zoom — link sent after booking
  • Reschedule any time, no fee

What we'll cover

  • Your goal and what has been holding you back
  • A quick training and nutrition audit
  • An honest fit check and clear next steps
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